Survey: Media Consumption & People with Disabilities

Your opinion matters...

My name is Anna Pakman and I am a first year MBA student at Columbia Business School. I am conducting a survey as primary research for my paper on Media Consumption & People with Disabilities for my Consumer Behavior class. I would appreciate it if you could take a few minutes of your time to answer some questions about your consumption of television, film, Internet, and radio programming. As you probably know, the Nielsen ratings track media consumption for just about every population EXCEPT our community so the only way I can get this data is through your assistance. All individual survey responses are anonymous and will be kept strictly confidential.

You may access the survey at:

http://columbia.qualtrics.com/SE/?SID=SV_1X2E1snG4g6RNRy&SVID=Prod

The deadline for filling this out is March 31, 2008. Please feel free to forward this on to any and all individuals and organizations that may have an interest in completing the survey or getting their constituents to do so.

Should you have any further questions please feel free to contact me at apakman09@gsb.columbia.edu. If the survey presents any problems for those using screen reading software please let me know and I can figure out another way to get it to you. Unfortunately, I need to use Qualtrics as it is the only surveying software provided by Columbia University and I have no control as to how accessible/unaccessible it is. If you have a lot of trouble, please record your problems and e-mail them to me so I can forward it on to our IT people who can then relay this feedback to the vendor. 

Thanks in advance for your time.

Regards,
Anna Pakman

Anna Pakman
MBA Class of 2009

apakman09@gsb.columbia.edu

Comments

[Ettina]

I wish it was possible to leave questions blank. I game a random guess regarding household income because I don't know what our annual income is (my parents keep track of our finances).

[Michael]

The survey is very good, but in the demographic section at the end you need to add two things. One is "retired" as an employment status, and the other is "retirement income" or something similar for source of income. Either that or put a box in there for additional comments. I don't know how many retired people will respond to this, but it could be a lot, and to say "unemployed" is somewhat misleading.

[Anna Pakman]

Hi all,

The survey site should be up now and Qualtrics & Columbia have created a 508 skin that I've applied so it shouldn't be tripping up screen readers anymore. If you have any problems accessing the survey please let me know and I will relay them to the IT group at the university. They (and I!) really do care about making things accessible!

[fridawrites]

Got it! It works.

[Connie]

Hi frida,

Can you try the link again? It has been working and just worked for me know (although it didn't work for me last night either - must be a system "glitch")

[fridawrites]

Anna, I can't get the link to work. Different web address?