[with]tv logo began with the concept of the letter “i” representing the
human form. The letterform is curvilinear and contrasts with the rest
of the logo’s letters in both color and shape. The “i” is different
from the other letters; it brings something extra to the group.
brackets represent the concept of inclusion. The unique “i” is being
included in the group and the brackets are holding the letters together
to help them form a team. The brackets are also used as a graphic
element in layouts and stationary as a way to demonstrate elements