The [with]tv logo began with the concept of the letter “i” representing the human form. The letterform is curvilinear and contrasts with the rest of the logo’s letters in both color and shape. The “i” is different from the other letters; it brings something extra to the group.
The brackets represent the concept of inclusion. The unique “i” is being included in the group and the brackets are holding the letters together to help them form a team. The brackets are also used as a graphic element in layouts and stationary as a way to demonstrate elements being connected.
