A Different Perspective – Press Release
Coming Soon: a one-hour, weekly Internet Talk Radio Program entitled A Different Perspective set to premier on Webtalkradio.
A Different Perspective will be hosted by Howard Renensland, CEO of [with]tv: "a television channel of, by, and for people with disabilities...and everyone else" and PWdBC, a 501 c 3 dedicated to training people with a disability for careers in film and television.
To quote Mr. Renensland, “My experience of the past 23 years raising and advocating for my daughter with disabilities has convinced me that the single most debilitating factor limiting people with disabilities is not their disability, but rather their image as portrayed in mainstream media and the factors that contribute to that stereotypical image. [with]tv will alter this situation by fully employing people with disabilities in a mainstream media company where they, people with disabilities, will control the medium and the message.”
A Different Perspective will present an entertaining discussion of current issues from the perspective of people with disabilities. Howard will, with the assistance of guests and [with]tv volunteer reporters from the disability community, provide this perspective intended for all listeners – not just those with a disability. The ongoing progress of [with]tv, PWdBC, and the work of the volunteers turning this vision into a reality will be discussed as well.
Inquiries regarding advertising and corporate sponsorship are welcome. A volunteer staff is seeking audio commercial placement along with advertising and corporate sponsors for A Different Perspective, [with]tv, and PWdBC. More information can be found on on Blog [with]tv and on our web site.
Webtalkradio.net is the brainchild of Brad Saul, CEO & founder of Matrix Media; a 28-year-old radio syndication company with some 57 shows that air on approximately 1000 stations. Matrix uses their terrestrial network, reaching an average of 3.5M people per week, to drive listeners to the programs o n webtalkradio.net through promos and commercials.
In January of 2008 over 6.5M people visited the site. On average they listened to 3.5 shows. Some 125K listeners were from outside the US, indicating a growing international audience. Initially 1,500 - 2000 listeners are anticipated to tune in to A Different Perspective with steady growth paralleling the growth of [with]tv as a cross media company.
In addition Matrix has an exclusive arrangement with American Library Association (ALA) - approximately 6200 libraries across the US - to provide the ALA with non-published spoken word content. A Different Perspective will be made available to them on a subscription basis.
Audio commercials placed in A Different Perspective will remain with the show for all future downloads by listeners at America's libraries. This will provide additional value to those advertising.
Mr. Saul is himself a person with a disability, having been diagnosed years ago with Multiple Sclerosis (MS). He has agreed to serve as a member of The Advisory Group at [with]tv in addition to his other business and philanthropic ventures. He and Mr. Renensland are very excited about this professional relationship.
